| Taets
Techniek B.V. established in 1974 and based in the
Netherlands, is a manufacturer of hydraulic equipment and
systems for the construction industry. The company is located
in Wassenaar near Rotterdam, which is the main port to Europe.
24
years ago, Taets developed the unique pile-breaking concept
as an attachment for excavators for the Dutch market where
foundations mainly consist of driven square concrete pre-stressed
piles. Since the pilebreakers were sold and used successfully
in the Netherlands, Taets decided to export the Pile breaker
as well.
Due
to the diversity of foundation techniques world wide, the
range of pilebreakers has increased considerable. The latest
technology makes it possible to break all prefab- and bored
piles with a diameter up to 1.8 meter. Production is made
in series, in order to cope with the increasing demands for
the machines and to be able to make delivery from stock for
a good price.
The objective of
the company for the coming two years is to expand their market,
by seeking cooperation with dealers, distributors and agents
who understand the local construction market as well as the
domestic habits and culture. In order to be successful a good
relation between Taets representative and local contractor/customer
is indispensable.
Beside this marketing
strategy, Taets is very confident about the quality of the
product after 24 years of optimising and improvements. Taets
will take any opportunity to proof this to their customers.
Once a representative gets a contractor/customer interested,
Taets will immediately come over for a first visit to discuss
technical details if required. Good and early communication
(including understanding) has proven to be the key issue for
successful sales.
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